Baltic Audience Links is a new network project with a specific aim to widen and strengthen the existing networks: River//Cities (EU) and Access Europa (SE), giving them a clear Baltic Sea Region dimension.
The project aims at connecting cultural actors around the Baltic Sea, strengthening the civil society and its organisations as well as developing and building, through culture, the BSR society’s identity, both at local and regional levels.The idea is to connect a network of organisations, institutions and experts working with local development, culture & social innovation and to look strategically at the audiences they connect with on everyday basis.
The aim is to contribute to complex common regional Baltic Sea cultural identity but also, on a macro level, to European identity. We want to bridge the BSR region with European Union through joining efforts of two existing networks and one European project. We want to create a new constellation of actors within BSR and to strengthen the cooperation with BSR.
The theme for our Baltic Audience Links is Audience Development for Culture Organisations in Baltic Sea Region. In order to create a sense of togetherness in the region we all have to rethink how to develop new audiences.
We are interested in projects on micro level which aim to bring together the society by participatory approach (a theme that partners of Baltic Audience Links wants to investigate in even more depth that it has been done in previous projects within BSR region). We want to take a closer look at local audiences on many levels; from people living in new, modern neighbourhoods to neglected ones, from young generations to senior citizens, from city dwellers to villagers.
One part of the project is also an Audience Development study in the BSR region, which will be conducted by Laimikis.lt from Lithuania.
The project is co financed by the Baltic Sea Unit at Swedish Institute in Stockholm.