4th Strategic Project Development Workshop, 9th November 2016 Stockholm, Sweden.

“One Sea, 85 million inhabitants, 8000 kilometres of coastline and endless opportunities…..”

On Wednesday 9th November,  Intercult jointly with PA Culture organised  the 4th Strategic Project Development Workshop, hosted by  the Goethe-Institute in Stockholm.

The seminar/workshop was organized in line with two of our network’s and BAL goals:

  1. with a specific aim to develop further and strengthen the existing networks: River//Cities (EU) and Access Europa (SE); to give them a clear Baltic dimension (it was also a chance to invite participating organisations to a Baltic Links project cooperation within the BRS region.)
  2. to rethink how to develop new audiences, in order to create a sense of togetherness in the Baltic Sea Region.
The seminar focused on Audience Development, trying to figure out who possible audiences of international cultural and creative projects are.
A key note speaker was a Senior Adviser and Program Director from Intercult – Chris Torch, who briefly introduced a findings from a study involving 20 countries including Nordic and Baltic states, commissioned by the EU.
The workshop was run by an Audience Development specialist Agata Etmanowicz from Impact Foundation Poland (also a R//C member), who told us:
“The most relevant definition of audience development for Impact Foundation is the one saying “that it is both a process and a philosophy which requires placing audience in the heart of everything organisation does”.
“So, audience development – in the way we understand it – is about impact: on the way you think, work, plan, on you and your organisation (in long-term!) and – as a result – on your audiences.
And yes, it can be about growing your audiences (in terms of numbers) but it can as well be about something else, e.g. developing stronger relationship with your current, existing audience, and reaching out to a specific segment.
We’re going to demystify the audience development concept in order to understand it and use it in the best possible way. We will take a look at existing tools, give them new meaning and purpose at the same time searching for new creative solutions. We will ask questions on the place and role of audience development in the context of international co-operation projects.”
You can read about our partnering organisations and their backgrounds below:

River//Cities Platform Foundation is a partner in this project, together with Laimikis.lt from Vilnius, Lithuania.

The seminar was part of Intercult’s new project Baltic Audience Links, co financed by Swedish Institute, Baltic Sea Unit.

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